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3×3 Basketball: Excitement as country-wide Mountain Dew series are launched

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Kampala, Mbarara, Gulu, Mukono, Mbale and Jinja will all have a feel of the exciting 3×3 Mountain Dew basketball series.

There are eight legs that will be played starting 19th October 2024 until 7th December 2024.

Kampala will host the first, third and final legs with cash worth Ug.Shs 2,000,000 per series each gender.

The official launch of these series took place at the Kati-Kati Restaurant along Lugogo By-Pass on Thursday, October 10, 2024.

There was representation from the sponsors; Mountain Dew, the main organizers Red Rhino Sports and Federation of Uganda Basketball Assocation (FUBA).

There will be 8 stops across the country with the top men and women’s teams at the series final each winning UGX 2,000,000 (Two million shillings).

3×3 basketball is one of the fastest growing urban sports around the world and has since 2020 been an official Olympic sport.

 The game is not new to local athletes as Uganda has participated in and hosted several 3×3 tournaments including the Africa University 3×3 in July 2024 and the FIBA 3×3 Nations League in August 2024.

Grace Namutebi, Mountain Dew Brand Manager

Grace Namutebi (Brand manager Mountain Dew) hinted that the brand is excited to be a part of the series that will be an exciting addition to the basketball calendar.

Mountain Dew is an urban, hip brand that has been associated with basketball for a long time. We are excited to be a part of this 3×3 Series that will be taking place across the country bringing both our brand and the sport closer to the grassroots. It’s going to be great and exciting for both the players and fans and we are looking forward to it.

Grace Namutebi, Brand manager Mountain Dew

Red Rhino Sports Director, Samuel Akwech expressed delight as they usher in yet another tournament to provide athletes a platform to showcase their skills, entertain fans and win great prizes.

Samuel Akwech, Red Rhino Sports Director

This has been in the works for some time and we are very excited as an agency to provide athletes yet another platform to develop and showcase their skills, entertain fans and win great prizes. We believe that Uganda has a great future in 3-on-3 and we are here to play our part in making that future.

Samuel Akwech, Red Rhino Sports Director

FIBA and FUBA have along identified 3×3 as one of the ways to grow the game of basketball in Uganda. We are therefore excited to have Red Rhino Sports and Mountain Dew on board to help grow and advance this variation of the sport and we believe that it can help us grow the sport and we can even qualify for the next Olympics with even more activities such as these.

Hamza Nyambogo, 3×3 director in Uganda

Hamza Nyambogo, FUBA 3×3 Director

Format of play:

The Mountain Dew 3×3 Series will have 7 qualifying stops in 5 cities across Uganda which stops will act as qualifiers for the 8th and final stop.

A total of 12 men’s and 12 women’s teams will qualify Page 1 of 2 for the final that is scheduled for Saturday 7tth December 2024 where the winning men and women’s teams will each walk away with UGX 2,000,000 (Two million).

The prize money at each stop will be UGX 400,000 for the winner and UGX 200,000 for the runner up in both the men and women’s categories.

Girls basketball Credit: Sophia Inshuti

Participation in the Mountain Dew 3×3 series is open to all basketball players under 25 years.

Players simply have to come together and form a team of 4 people with the following criteria;

 All players should be under 25 years

 Maximum of two (2) NBL Division One players per team

 Maximum of two (2) foreign nationals per team

Registration Fee 20K per team

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