Formula 1 fans are excited as seven-time world champion Lewis Hamilton opens the stunning new Fanatics Collectibles store in London on Friday.
The capital’s new Home of the Hobby will have its ribbon cut at 12pm by the legendary British driver at 54 Regent Street – and you can be there too.
The event is set to bring the iconic location to life as Hamilton helps get things off to a speedy start.
Fanatics founder Michael Rubin will join the Ferrari star at the new store, which sells collectibles from Formula 1 and football to UFC and WWE – and almost everything in between, whether you want packs, hobby boxes, or high-end graded trading cards.
There are also incredible pieces of signed memorabilia on show from Lionel Messi’s boots, to Tom Brady’s jersey – and much more.
talkSPORT.com were handed a first-look at the store earlier this week with the innovative and immersive space set to capture the imagination.
Whether you try out the card creation room and transform yourself into your own personal collectible or you take a look at the visually stunning hollow box, you’re set for a unique experience.
Lewis Hamilton at Fanatics Collectibles
Join Lewis Hamilton at the grand opening of the Fanatics Collectibles at 54 Regent St, London, W1B 4DY from 12pm on Friday, April 25.
And that’s all while you can view some of the rarest trading cards in existence at the store’s incredible central ring display.
There you can find Steph Curry and LeBron James rookie cards, signed Lamine Yamal inserts, and incredible relics from stars like Philadelphia Eagles quarterback Jalen Hurts.
The Fanatics store also caters for the entertainment market with Disney collectibles and also a section of graded Pokemon cards.
Also within the 8,600 sq. ft is a breaker’s studio where some of the most entertaining creators can open products for their fans on the Fanatics Live platform.
Fanatics Collectibles president of trading cards David Leiner said: “The countdown is on, April 25th marks the opening of our incredible new space on Regent Street.
“This will be more than a store, it will be the home of the hobby, a hub for collectors and fans to unite, share, and experience collecting in new and exciting ways.”
The momentous opening comes as Hamilton realises his childhood dream of driving for Ferrari after an incredible 12-year stint at Mercedes where he won six of his titles.
The 40-year-old already has a sprint race victory under his belt from the Chinese Grand Prix and sits seventh in the title race.
And ahead of the Miami Grand Prix on Sunday, May 4, he’s set to drive London wild at the Fanatics Collectibles store opening.
