Livvy Dunne’s social media presence is worth a staggering $4million.
The LSU gymnast was one of the first student athletes to cash in after the floodgates were opened for college stars to sign lucrative endorsements.
Dunne has returned to LSU for a final season
Dunne has 13.5million followers across her Instagram and TikTok accounts.
But that was not enough to see her top the rankings when On3 Sports crunched the numbers.
The Colorado Buffaloes dominate the standings, with Shedeur Sanders – son of NFL icon and current coach Deion – taking the No.1 spot with $5.1million in NIL earnings.
Tipped as a potential first overall pick in next year’s Draft, his famous dad and personality give him huge earning potential despite having 10million fewer followers than Dunne.
Teammate Travis Hunter – a rare two-way prospect thanks to his ability at wide receiver and cornerback – is joint-third alongside Arch Manning on $3.1million.
The Texas Longhorns quarterback is another to benefit from his famous surname.
Manning – whose uncles are the Super Bowl winning Eli and Peyton – is the backup to another potential superstar quarterback in Quinn Ewers.
Ewers comes in fifth with $2.2million in value thanks to his growing profile.
“Colorado players getting this much money for their team to be terrible is definitely the most failed experiment of the NIL era… pathetic,” commented one fan.
“Shadeur has the worst ratio of play to pay of all time,” added another.
Sanders has benefitted from his dad’s name recognitionGetty
Manning racked up five touchdowns in a blowout win
“Justice for Quinn Ewers,” posted a third.
Ewers is a doubt to face Louisiana-Monroe at the weekend after suffering an injury in his last outing.
It opened the door for Manning to impress, and he did not disappoint with a five-touchdown outing.
As well as throwing for 223 yards and four scores, the 19-year-old freshman raced in for a 67-yard rushing TD.
Hitting a top speed of 20.7 miles per hour – that potential on the ground has fans salivating about his ceiling.
But Ewers is expected to reclaim his job once fully fit as he looks to stake his case to beat Sanders and be the first quarterback drafted next year.
Student athletes have been able to cash in on their name, image, and likeness since 2021.
Dunne can now command up to $500k for a single social media post and is believed to be worth $9.5million.
She discussed the life-changing NIL deal in Amazon’s ‘The Money Game: LSU’ – a six-part docuseries.
“As soon as that rule changed, the NIL department here at LSU had a billboard of me up in New York City,” Dunne said on the first episode.
“My first offer was a six-figure offer. I was like, ‘Steak dinner for everyone!’
“I was ecstatic. So many new opportunities were thrown my way.
“Sports Illustrated, I got Forbes 30 Under 30, I was in Elle Magazine.
“I just felt like this was the beginning to something I can’t even wrap my head around.”
Top 10 NIL Valuations
Shedeur Sanders $5.1million
Livvy Dunne $4million
Travis Hunter $3.1million
Arch Manning $3.1million
Quinn Ewers $2.2million
Jalen Monroe $2.2million
Jaxson Dart $2.1million
Cam Ward $1.9million
Carson Beck $1.9million
Nico Iamaleava $1.9million