WWE has been booming for the last couple of years and the big moves keep coming under Triple H.
The grappling legend – real name Paul Levesque – has been behind the proverbial wheel of WWE since the departure of father-in-law Vince McMahon.
McMahon stepped aside early in 2024 amid horrific allegations as to his conduct in office, his creative role behind the scenes in WWE taken up by the former multi-time world champion.
Levesque is now officially known as the Head of Creative and Chief Content Officer, making him principally responsible for everything fans see on screen.
That includes storylines, match results, character direction and, it would seem, new faces and new business.
Over the past few months, he has spoken highly of new recruits including brothers Penta and Rey Fenix, both of whom will feature at WrestleMania following a dramatic injury situation as the show went on air.
Levesque was busy before the show itself, too – just 24 hours after being inducted into WWE’s Hall of Fame as a solo performer, the legend broke some sizable business news via the WrestleMania countdown show.
Hot on the heels of a long-term crossover partnership with rival wrestling organisation TNA, WWE have branched out even further afield by acquiring iconic Mexican grappling organisation Lucha Libre AAA Worldwide, better known as AAA.
With its origins in the early 1990s, AAA made crossover events cool long before they were a thing in WWE – they teamed with WCW to stage events from 1994 and, since then, have played a part in shaping the careers of many a star to have gone on to find fame around the world.
On WWE’s current roster alone, Rey Mysterio, Rey Fenix, the LWO, Penta, Dragon Lee, Andrade and Santos Escobar have all shone under the AAA umbrella.
That pathway to and from the two organisations now only looks to have strengthened and solidified further with WWE’s acquisition of one of its competitors – a first crossover event already named for AAA and WWE developmental brand NXT.
NXT vs. AAA Worlds Collide is officially scheduled for Saturday, June 7 in Los Angeles, California, with huge potential now in place for cross promotion of stars over both entities.
“The impact [AAA] has resonated through generations, it cannot be overstated,” Levesque said as the announcement was made.
“It is incredible. We look to further that tradition, and we look to further that to make all of these luchadores and everybody who loves that style, to make them proud of what it could be.
“WWE will take that to another level.”
Expanding further on X, Levesque said it was: “A partnership that will benefit the entire world of sports-entertainment.
“[AAA] has been a cultural mainstay in Mexico and the home to many
WWE Superstars. This partnership will guarantee that AAA remains the premier destination for wrestling in Mexico… Get ready for these two worlds to collide soon…”
The acquisition of AAA follows a hugely successful 2025 to-date for WWE.
A $5bn launch on Netflix kicked off the calendar year and a string of sold out European shows followed before this weekend’s WrestleMania 41 in Las Vegas.
