New betting sites are popping up in the UK all the time.

As the sports betting industry continues to grow in popularity, I’m seeing more and more operators throw their hats into the ring and offer new products. On the downside, that means knowing which new bookies are the best can be a real headache.

In this handy guide, I’ve reviewed the best new bookmakers in the country to give you an idea of which one might suit your needs.

Top new UK betting sites in 2024

1. talkSPORT BET
2. BetUK
3. Betgoodwin
4. Sky Bet
5. BetVictor
6. BritainBet
7. Luckster Sports
8. Rhino. bet
9. BoyleSports
10. VBET

A closer look at the top new UK bookmakers

Let me take you through what the newest contenders on the UK online betting scene have to offer aspiring punters.

1. My top pick: talkSPORT BET

talkSPORT BET was developed for punters who enjoy betting on sports as much as they love talking about it, which makes it tailor-made for me, but also many other punters. I was very excited when the site was launched in 2022 as a partnership between talkSPORT and BetVictor.

With almost 30 sports to bet on, the sports betting section was enough to keep me busy, but there’s still plenty of room for expansion. I was pleased to see most events have dozens of markets, with the odds being as fair as they come.

Registering allows punters to grab up to £40 in free bets. It also unlocks other offers, including money-back bonuses and a wheel where punters can win free bets of up to £10.

Pros
New punters can get up to £40 in free bets
Best odds guaranteed on horse/greyhound racing
Developed in partnership with a reputable bookmaker

Cons
It doesn’t have as many betting markets as other bookies

2. Runner-up: BetUK

I haven’t seen many new bookmakers with the number of betting markets offered by BetUK. The site has burst onto the scene and quickly established itself as a top spot for sports betting, especially for football and horse racing enthusiasts. 

When I tested it, the website was incredibly easy to use and it offered me one of the most competitive welcome bonuses around. On top of this, I found some extra useful features, like the BetUK Acca Club. This allows me to boost my bets throughout the week to increase their winning potential.

Pros
Innovative betting features like the BetUK Acca Club
A comprehensive selection of sports and markets
Generous welcome bonus
Competitive odds
Incredibly user-friendly

Cons
Limited payment methods compared to some competitors

3. Betgoodwin

Betgoodwin has been operating as a brick-and-mortar horse/dog racing bookie since 1997. As a long-standing fan, I was happy to see the company entered the world of online bookmakers by launching a sports betting site in 2021. 

Although it offers over 30 sports to bet on, I expected Betgoodwin to still focus on horse racing and greyhound racing events, and they haven’t let me down. They further impressed me with an impressive selection of racing-themed promotions, allowing players to claim free bets.

Still, Betgoodwin offers a wide variety of markets across various sports and competitions. It’s common to find events with over 200 betting markets, especially in football. It also features a detailed in-play section, which I always appreciate.

Pros
Outstanding reputation among punters
Popular for its horse/greyhound racing bonuses
Wide variety of betting markets

Cons
Not many offers for other sports besides racing

4. Sky Bet

Not a newbie to the betting world in any sense of the word, Sky Bet has been around since 1999. The bookie was founded by the Sky Group, which also owns Sky News and Sky Sports. It was acquired by Flutter Entertainment, one of the largest betting companies in the UK, in 2020, laying the foundations for its online presence.

While it certainly precedes it, reputation isn’t the only thing that makes Sky Bet great, in my opinion. I found that the site offers several promotions, including daily bonuses, boosted odds, and a game where players can win free bets. 

I loved its betting section, too, with over 30 sports, including football and horse racing. It came as no surprise to me that most events have hundreds of markets with fair odds – anything less wouldn’t have been worthy of the Sky Bet name. There’s also an innovative Bet Builder feature, which I enjoyed making use of.

Pros
Fun promotions, including daily offers and free bets
Up to £30 in free bets for new punters
The bookmaker has Bet Builder and cash out

Cons
All payment methods have to use debit cards

5. BetVictor Sports

BetVictor is a bookmaker with over 75 years of experience in the betting industry, and well-known to me. It was founded in Gibraltar in 1946, eventually solidifying its reputation as one of the most popular UK bookies. However, its site was officially launched in 2022.

Throughout the years, BetVictor became known to me and other avid players for its fair odds. Its efforts in this aspect of marketing paid off, as the bookmaker is now universally recognized as a betting site with the consistently best odds.

But that’s not everything I found at this bookie. BetVictor also allowed me to benefit from diverse events and markets, a betting app compatible with iOS and Android, and innovative cash-out, BetBuilder, and in-play betting features.

Pros
Reputable bookie awarded for its fair odds
Has an app for iOS and Android
Offers cash out and Bet Builder

Cons
Not the most diverse markets

6. Betrino

Founded in 2020, it seems to me that BritainBet’s goal is to ensure punters have access to a “safe, secure, and accessible online betting platform”. I can tell it achieved this, as it’s becoming increasingly popular among punters.

I’m sorry to say BritainBet doesn’t have the most extensive sports selection compared to other best betting sites in the UK. Still, I had just enough options for sports like football, rugby, basketball, and cricket.

Luckily, promotions are where this bookie stands out from its competitors. After signing up, I was met with everything I could ask for bonus-wise, including free bets, cashback, and a rewards store.

Pros
Weekly free bets promotions
Welcome bonus that rewards punters with free bets
Cashback offers of 10% up to £500

Cons
It only offers a handful of sports to bet on

7. Luckster Sports

Luckster is an Irish-themed betting site established in 2021. I was pleasantly surprised to see it offers one of the largest sports selections in the UK, with nearly 40 sports and thousands of events available anytime.

Unfortunately, the site’s promotions section wasn’t nearly aren’t the most varied. Still, players who sign up can claim a £10 free bet and boosted winnings of up to 77%. The bookmaker also has your typical Bet Builder and cash out features.

The most important thing I want to highlight after looking through the site is that football betting markets are where Luckster shines. The events and competitions I looked into had over 350 betting markets available.

Pros
Exciting bonuses, including free bets and boosted winnings
The bookmaker has cash out and Bet Builder features
Hundreds of betting markets per event

Cons
Not as well-established as other UK betting sites

8. Rhino.bet

Rhino.bet is exactly what I expected from a modern sports betting site – intuitive UI, mobile-focused design, and compatibility with iOS and Android. It was established by Playbook Gaming Limited in 2021.

It’s clear to me this bookmaker was designed to improve your betting experience. It only took me a few clicks to navigate the menus and place bets on various sports, including horse racing, football, and snooker.

At the time when I claimed it, Rhino.bet had a bit of an untraditional welcome offer, with a “bet £30 get a £5 free bet” tagline. Still, it made up for this in my eyes with other promotions that kept me on the edge of my seat, including an acca booster, free bets, and money-back offers.

Pros
Intuitive design that makes it easy to get around
The bookie has an app for Android and iOS
Wide variety of promotions, including acca boosters and free bets

Cons
Could have more sports markets

9. BoyleSports

BoyleSports earned its reputation in my eyes and those of most punters as a land-based betting shop, with over 340 locations throughout the UK and Ireland. The bookmaker was established in 1982 by John Boyle, eventually expanding to the UK in 2019.

It’s was easy for me to spot what makes BoyleSports special – over 40 sports, thousands of weekly events, and diverse markets with fair odds. And when I paired that with its long-standing reputation, the winning recipe was clear to me

In addition, the bookmaker features an impressive list of bonuses, including money-back offers, free bets, and boosted odds. I was also pleased to see that I could count on my favourite resources, such as Bet Builder and cash out.

Pros
Punters can bet on over 40 sports
It offers acca bonuses, including booster and insurance
Hundreds of markets with fair odds

Cons
It doesn’t have a rewards shop or program

10. VBET

VBET is a reputable sports betting site established in 2003. However, it wasn’t until 2017 that the bookmaker expanded to the British market. Its expansion proved successful, in my opinion, as the site quickly became extremely popular.

I understood why when I looked through the bookie’s portfolio: It contains over 35 sports, such as football, cricket, and horse racing. Punters can expect around 40,000 events per month, which makes VBET one of the country’s largest betting sites by my calculations.

All in all, I can safely tell you that you can’t go far wrong with this bookmaker when it comes to bonuses. When I signed up, I unlocked all sorts of ongoing offers like free bets, boosted odds, and an exciting acca club. Not bad for a newbie!

Pros
Free bets up to £20 for new punters
Over 40,000 monthly events to bet on
It offers boosted odds and an acca club

Cons
It doesn’t have a mobile app

How to choose a new betting site

Welcome offer

A good bookmaker will make you feel right at home with a great betting offer. Welcome bonuses are a bookies way of tempting you in and allowing you to sample what they have to offer. New customer offers at bookies tend to be either a matched deposit or more commonly, a free bet of some description.

When choosing a new bookmaker, be sure to look at its welcome bonus in detail and check through the wagering requirements and other terms & conditions.

Existing customer offers

Attracting customers with brilliant welcome offers is one thing, but getting them to stick around once they’ve used it is a whole different game. When looking for a new bookmaker to use, I recommend taking a detailed look through the operator’s promotions for existing customers. In some instances, these may be recurring promotions, while others may tie in with specific events or holiday periods. I also recommend taking a look at a bookmaker’s loyalty program and what rewards it can offer for loyal players. 

Betting markets

Of course, one of the biggest factors for choosing a bookmaker is going to be the sports betting markets it covers. Some bettors will be content with just a great football or horse racing selection, while others will want as much variety as possible. Customers should also check the range of markets available within individual sports, with some bookies offering much more in-depth betting options than others. 

Competitive odds

The appearance of so many bookmakers can only be a good thing for bettors. This is because operators are in constant competition with each other to offer the best odds. All of the operators I’ve listed offer some of the most competitive odds around. I also keep an eye out for odds boosts for big events and remind readers to shop around for their odds, with some bookmakers specialising in certain sports. 

Payment options

Back in the day, withdrawing money from an online casino would take an age. Those days are long behind us though, with a wide range of betting options now available for customers to take advantage of. When choosing a new site, you will want to evaluate the range of options it can offer. You no longer have to settle for somewhere that just offers debit card payment options, with many operators now offering a selection of e-wallets, pre-paid cards, and more. 

Easy sign-up process

No one wants to spend their time wading through a load of online forms and verifying every little detail about their personal lives. The best bookmakers are the ones that keep the process short and sweet. They ask players to enter information such as their name, e-mail address, and phone number, and then take it out of their hands to make the rest of the process as painless as possible. 

User interface

A user-friendly design goes a long way in attracting new players to a website. The easier a site is to use, the better the experience for the punter. I carefully analyse the design of each sportsbook I test and use and rate it on its usability and overall customer experience. If they have extra features, like bet calculators, for example, that bodes extremely well for them in my book.

Streaming 

In-play betting is a massive part of modern betting. Streaming events go hand in hand with this. All of the bookies I listed provide top-quality streams of events to their punters.

Why go for a new bookmaker?

Many bettors often feel loyal to their bookies, and like the way things operate. However, sometimes it is a good idea to try out a new bookmaker and give the new kid on the block an opportunity to show what they are made of.

New bookmakers will often be innovators, and they will be able to provide fresh features and bonuses that older bookmakers may not. There is also a good chance they will be up to speed with newer markets like virtual sports or e-sports, as many new bookies will position themselves in this way. 

What to look out for with new betting sites

New bookmakers can be incredibly attractive to customers, but there are a few things that players should keep their eyes open for. Firstly, new bookies may not offer the in-depth market of more experienced bookmakers. In some cases, this can be down to sponsorship deals and long-standing relationships, with some bookies able to offer enhanced odds or streams of certain sports and divisions. 

Some punters may prefer to stick with older bookmakers as they have an established reputation. Newer bookmakers are just as trustworthy as older ones, but some punters may prefer to stick with the devil they know. 

Is it safe to bet with new bookmakers?

Safety should be any bettor’s first priority when they are selecting a new bookmaker to use. The easiest way to check the safety of a new operator is to look at their licensing information. For players based in the UK, do not use any site that is not licensed by the United Kingdom Gambling Commission (UKGC). If you have any concerns about the safety of a site, then it’s always important to remember that there are plenty of alternatives out there. If you feel like something is off, don’t hesitate to go to another bookmaker.

Are new betting sites better than established bookmakers?

Not necessarily, however, there are plenty of benefits to choosing a new betting site over an old one. In a lot of cases, newer sites can be more innovative and feature more engaging content. This can include gamified competitions that are free to enter, as well as unique betting features, and markets.

If you are interested in betting on emerging markets like e-sports or politics, then newer sites can be a good option, as they tend to put focus on these to distinguish themselves in an incredibly competitive market. 

Can I sign up for more than one new bookmaker?

Absolutely! Different bookmakers will specialise in different things. For example, Parimatch is one of my favourite sites for live sports betting, while Spreadex is my go-to for spread betting, obviously. Having different accounts means that you can shop around for odds, and also take advantage of lots of different bonuses and promotions. 

Some bookies may not offer odds on an event that you want, or some may just be better for odds in certain sports. Having accounts with multiple bookmakers ensures that you can get the most out of your online betting experience.

My final verdict

The list of bookmakers in the UK continues to grow at a rapid pace, and knowing which one to choose can be a real headache. Luckily for you, the bookmakers I selected are among the best around and all provide a top-notch online sports betting experience. 

I encourage my readers to try out each of the bookies and find the one that works best for their needs. Of course, I also like to remind my readers to gamble responsibly and to never bet money that they can’t afford to lose.

Commercial content notice: Taking one of the bookmaker offers featured in this article may result in a payment to talkSPORT. 18+. T&Cs apply. GambleAware.org

Remember to gamble responsibly

A responsible gambler is someone who:

• Establishes time and monetary limits before playing
• Only gambles with money they can afford to lose
• Never chase their losses
• Doesn’t gamble if they’re upset, angry or depressed
• Gamcare – www.gamcare.org.uk
• GambleAware – www.gambleaware.org

Find our detailed guide on responsible gambling practices here.

For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk to be excluded from all UK-regulated gambling websites.