As a bettor, I’m always on the lookout for the best available odds on a market. Luckily, in recent years, bookmakers have made this quest easier with best odds guaranteed (BOG) promotions.
These promotions ensure that if I place an early bet on an event, typically horse racing, and the odds improve by the start of the event, then my winning bets will be paid out at the improved odds.
It’s a simple but effective promotion that has undoubtedly helped me and many other punters boost their winnings. In this best odds guaranteed guide, I am going to take a look at what exactly a BOG offer looks like, which bookies offer the best ones, and how you can take advantage of them.
Top 10 BOG Bookies 2025
What are best odds guaranteed?
Best odds guaranteed promotions do as they say on the tin. They guarantee a punter that if they take an early price on a race and the starting price is different, they will be paid out at the best available odds.
For example, Horse A is available at 6/1 in the morning when you place your bet. Then, at the start of the race, Horse A has drifted to 10/1. You would typically be kicking yourself for taking the early price, but with a best odds guaranteed promotion, you won’t need to, as your bet will be adjusted and you will get the horse at the better odds of 10/1.
A closer look at my favourite bookies with best odds offers
1. BetVictor
When it comes to horse racing odds, BetVictor is my top choice among UK bookmakers. Their best odds guaranteed promotion gives me peace of mind, knowing that I’ll always get the best odds on any horse race or greyhound meet in Ireland or the UK.
You must place their bets between 9 am on the day of the race and the start of the race. The company will then pay out if the start price is better than the early price for winning bets.
2. William Hill
At William Hill, I always keep an eye out for their best odds guaranteed promotion, known as Top Price Guarantee (TPG). It’s a fantastic offer that ensures I get the best possible odds on selected races, which I can easily check on the operator’s promotion page.
William Hill promises the top price on bets placed from 9 am the day before the race up until the start of the race.
3. bet365
At bet365, I always appreciate their best odds guaranteed offer, which guarantees me the best prices on selected horse races. It’s a fantastic promotion that applies to both standard win and each-way win bets, and I can even use it with bet Boosts for added value. However, it’s worth noting that this offer excludes races in certain countries like Australia, New Zealand, Japan, Singapore, and Hong Kong.
You can also find a similar offer at bet365 called the Price Promise. This covers any UK or Irish race being broadcast on ITV. If you can find better odds for these races anywhere else, then bet365 will match them.
4. Betway
At Betway, I love taking advantage of their Best Odds Guaranteed promotion, which covers all UK and Irish horse racing. It’s such a relief to know that I’ll always get the best price on my horse racing bets, especially when I place them after 9 am on the day of the race.
This is one of many great horse-racing-themed promotions that punters like myself can enjoy from Betway.
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Which sports can I get best odds guaranteed offers for?
In my opinion, best odds guaranteed promotions are almost nearly exclusive to horse racing markets. In some instances, such as with BetVictor, the promotions might extend to cover greyhound races as well. For bigger events, some bookmakers have been known to offer similar betting promotions on football and other top sports, though, this is extremely rare.
Here are some sports that have BOG offers at online bookmakers:
- Horse racing
- Greyhounds
- Football
- Athletics
- Boxing
- Golf
- Tennis
How do you get best odds guaranteed?
Taking advantage of a best-odds guaranteed promotion is a straightforward process. Punters just need to complete the following steps:
- If you haven’t already, sign up for your chosen bookmaker. You can follow one of the links provided to do this.
- Head to the promotions page and find the best odds guaranteed promotion.
- You will find a list of all of the coming races that offer the best odds guaranteed.
- Head to the horse racing (or other sports) page and find the race you want to bet on.
- Make your selection, and enter your stake. In some cases, you may have to click the promotion on the betting slip, but this is rare.
- Confirm the bet and enjoy the race.
- If you win, and the starting odds were better than the early odds, then you will be paid out at the best odds, and vice versa.
What to watch out for with best odds guaranteed
When I’m using a bookie that offers a best odds guaranteed promotion, I always make sure to check the terms and conditions of the offer. It’s important to know that not every race may be eligible, so I don’t want to end up placing an early bet and missing out on the best odds if the starting odds change.
I also recommend checking in with bookies to see what promotions they have during big racing events and festivals. For example, there during Cheltenham Festival or the Grand National, bookies may look to combine BOG offers with other promotions to entice more bettors.
What are win limits?
Win limits, also called payout limits are the maximum amount that can be won on a specific event. You can always find this information in a bookmaker’s terms & conditions. Most bookies will also flag this up on your bet slip when you place a bet, allowing you to check the maximum payout.
Is best odds guaranteed just for horse racing?
No. While a lot of bookmakers will only have best odds guaranteed promotions for horse racing, there are plenty that will also offer it on greyhound meets. There is also the possibility it that will be provided for other sports like football, golf, or boxing. This is rare and is more likely to happen when there are major events in these sports.
Which bookie has the best odds guaranteed offer?
When it comes to horse racing markets, bet365 is my top pick among UK bookmakers. It’s no wonder they lead the way with best odds guaranteed promotions—they’re simply the best. I love that they cover both horse races and greyhound meets, and their odds are always among the most competitive out there.
Plus, with this promotion available on all horse races and greyhound meets in the UK and Ireland, I know I’m always getting the best value for my bets. bet365 truly sets the standard for horse racing betting.
Do bookies pay best odds guaranteed?
Yes. If a bookmaker has a best odds guaranteed promotion, you can rest assured that they will honour it. However, I recommend that you read through the terms & conditions of the promotion thoroughly and make sure that the race you have chosen is covered.
Why do betting sites offer best odds guaranteed?
Bookies offer best odds guaranteed promotions as a way of getting punters to use their service. With so many top UK bookmakers offering best odds guaranteed, those that don’t offer it to their customers are putting themselves at a major disadvantage.
What do I think about best odds guaranteed offers?
If you’re like me and enjoy a bit of horse racing action, then choosing a site that offers the best odds guaranteed is a total game-changer. There’s nothing worse than watching the odds shift right before a race starts—it’s like a gut punch.
But with a bookie that offers best odds guaranteed, those moments of dread are a thing of the past. With so many top operators jumping on board with this promotion, there’s really no excuse to settle for less-than-stellar early odds ever again. It’s a no-brainer.
About the author
Liam Hoofe
Liam is an experienced iGaming and sports betting journalist based in Cardiff. He has worked in the sports betting industry since 2017 and has provided content for some of the biggest casino and betting brands in the UK. He has also covered football and other sports for both regional and national newspapers.
Commercial content notice: Taking one of the bookmaker offers featured in this article may result in a payment to talkSPORT. 18+. T&Cs apply. GambleAware.org
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