Look away now, Falcons fans.
March 28 marks a day that is detested across Atlanta, and doesn’t former NFL coach Bill Belichick know it.
When the calendar reads 3/28, New England Patriots fans take a moment to rub in their historic 2017 Super Bowl LI win against the Falcons.
The date reflects the scoreline, 3-28, that Tom Brady and co. overturned to lift the Vince Lombardi Trophy at NRG Stadium in Houston, Texas.
It was arguably the most iconic Super Bowl performance of all time, and saw the Patriots win their fifth title while denying Atlanta their first.
Eight years on, and it still stings for the Falcons.
But that doesn’t bother ex-Pats head coach Belichick, or his girlfriend Jordon Hudson.
“Happy 3-28 to those who celebrate,” the former cheerleader, 24, captioned a photo she posted on her Instagram story on Friday, March 28.
In the snap, she’s standing next to 72-year-old Belichick, wearing a ‘Super Bowl LI champions’ shirt with the Falcons logo on.
Hudson followed that post by sharing a photo of what she described as ‘the greatest key chain of all time’.
One side of the accessory reads: ‘Live each day like it’s 3-28’.
The other is the Fox scoreboard as it looked with just over two minutes remaining in the third quarter, when the Falcons were 28-3 up.
After falling behind by 25 points in Super Bowl LI with just over one quarter of action remaining, New England stormed back with 31 unanswered points en route to defeating Atlanta in overtime.
They won 34-28 to complete the biggest comeback in the game’s history.
Eight years on, and Belichick is set to embark on a new challenge with the North Carolina Tar Heels.
He is preparing to take charge of the college team for the 2025 season, having taken the job three months ago.
The legendary NFL coach will reportedly earn $10million annually – with the first three years guaranteed – and is already making waves with a request made about his girlfriend.
Belichick’s high profile relationship with Hudson has also made plenty of headlines away from UNC.
The pair are regularly seen stepping out together, and attended the NFL Honors in February, where they were the butt of a Snoop Dogg joke.
In more recent weeks, Hudson has taken to social media to clap back at ‘insane’ criticism of their relationship.
After an Instagram user messaged her to ask if she ‘realized’ that her relationship with Belichick ‘is insane,’ the 24-year-old threw some shade back.
“But you do realize direct messaging a stranger on Instagram with the intent of harassing them regarding their own personal relationship is insane, right?” Hudson responded, sharing a screenshot of the exchange.
She also posted a poll for her followers, asking what they found ‘poorer’ – the user’s ‘manners’ or her ‘punctuation skills.’
