Conor McGregor’s ‘name and likeness’ will no longer be used by the company that bought the Irishman’s Proper No. Twelve whiskey brand.
This comes in light of the Dublin High Court awarding €248,603.60 (£206,556.03) in damages to a woman who accused McGregor of raping her.
A Dublin High Court jury found McGregor liable for sexual assault[/caption]
Claimant Nikita Hand alleged in her civil action for damages that she was raped by the former dual-weight UFC champion in the Beacon Hotel on December 9, 2018.
McGregor has denied the claim and intends to lodge an appeal.
‘Notorious’ sold his Proper No. Twelve whiskey brand to Mexican-owned Proximo Spirits in 2021 for a reported $130million (£103.6m).
McGregor had remained synonymous with the brand and was used in advertising campaigns for the alcoholic beverages.
However, Proximo has declared this will no longer be the case going forward.
“Since 2021, Proximo Spirits has been the 100 per cent owner of Proper No. Twelve Irish Whiskey,” the company said in response to questions.
“Going forward, we do not plan to use Mr McGregor’s name and likeness in the marketing of the brand.”
Earlier today, major retailers such as Tesco, SuperValu, Centra, Costcutter and Carry Out said they would no longer be stocking any products associated with McGregor.
Tesco recently confirmed it is ‘removing Proper No 12 (whiskey) from sale in its stores and online’ while McGregor-owned Forged Irish Stout is expected to be dealt a serious blow as well.
IO Interactive, the company behind the Hitman video game, is also ending its connection with McGregor.
A character based on McGregor appears in Hitman World of Assassination but IO Interactive have since pulled the DLC.
“We take this matter very seriously and cannot ignore its implications,” the firm wrote in a statement on Monday.
“Consequently, we will begin removing all content featuring Mr McGregor from our storefronts starting today.”
On the same day, McGregor took to X, formerly Twitter, to write: “People want to hear from me, I needed time.
“I know I made mistakes. Six years ago, I should have never responded to her outreaches.
“I should have shut the party down. I should never have stepped out on the woman I love the most in the world.
All content featuring McGregor in the Hitman video game has been pulled[/caption]
“That’s all on me. As much as I regret it, everything that happened that night was consensual and all the witnesses present swore to that under oath.
“I have instructed my legal team to appeal the decision. I can’t go back and I will move forward.
“I am beyond grateful to my family, friends and supporters all over the world who have stayed by my side.
“That’s it. No more. Getting back to the gym- the fight game awaits!”
