Jake Paul and Logan Paul took the internet by storm on Tuesday.
The brothers created widespread speculation that they would be fighting each other by posting a mock poster of them facing off for a March 27 event on HBO Max.
HBO MaxLogan Paul and Jake Paul broke the internet by posting this poster[/caption]
Jake and Logan both wrote on their own platforms: “The moment you’ve waited a decade for… March 27th on @StreamOnMax.”
The announcement was met with scepticism. One supporter wrote on X: “Stop f****** trolling.”
Another tweeted: “No way this happening.”
A third added: “They aren’t fighting. Probably just another podcast.”
Meanwhile, somebody else remarked: “It is probably just a TV show.”
And it turns out it was all a clever marketing campaign after all.
According to ESPN’s Mike Coppinger, the March 27 event will be a reality television show rather than a fight.
The siblings are masters of self-promotion having grown up in the spotlight together as content creators.
Outside of their wild internet success that has seen them both garner over 20 million subscribers on YouTube, the Paul brothers have also enjoyed high-profile runs in boxing.
Their boxing careers started on the same night in 2018 when Logan fought KSI to a draw in Manchester and Jake beat Deji Olatunji on the undercard.
Logan has since shifted his attention to the WWE – where he previously held the United States title.
However, he did fight Floyd Mayweather in a crossover clash in 2021, which ended in an automatic draw.
Jake, meanwhile, has dedicated his life to the noble art for the last five years and has built up an 11-1 professional record, with his only loss coming via a tight split decision defeat to Fury.
Along the way he has beaten NBA star Nate Robinson, UFC icon Nate Diaz and former undisputed heavyweight champion Mike Tyson, who was 58 years old when they duked it out in the ring.
His fight with Tyson produced remarkable figures, becoming one of the most streamed sporting events in history.
The Netflix showcase fight attracted over 120 million global viewers and peaked at 65 million concurrent streams.
Paul vs Tyson was also the biggest boxing gate outside of Las Vegas in US history.
The money-spinning event grossed a gate of over $18m, double the previous $9 record held by Canelo Alvarez, while 72,300 fans packed into the AT&T Stadium in Arlington, Texas to watch the spectacle.
