When IndyCar approached the Dallas Cowboys about potentially hosting a street course race in Texas, Jerry Jones saw that Roger Penske was involved and had no hesitation in striking a deal. The trust between the two businessmen goes back to Penske’s successful effort to convince the NFL to hold the 2006 Super Bowl in Detroit. Penske was chairman of the host committee for a game that stood as proof the NFL could host its biggest event in cold-weather cities — a test run that helped Cowboys owner Jones and Dallas land the Super Bowl in 2011.