Few college student-athletes have benefited from the radical NIL (Name, Image, and Likeness) change more than Livvy Dunne.

The Louisiana State University (LSU) gymnastics star has amassed over eight million followers on TikTok and an additional five million on Instagram while generating an impressive $9.5 million net worth.

Dunne boasts over 13 million followers over TikTok and InstagramGetty

Now, Dunne has bagged another brand deal to further enhance her impressive personal fortune, partnering with YouTuber-turned-boxer Jake Paul‘s personal care brand ‘W’ launched with Walmart.

The 22-year-old shared two Instagram stories announcing the news.

The first story showed the Sports Illustrated’s Swimsuit model and Paul together as he welcomed her into his brand’s sponsorship team.

“Livvy Dunne, welcome to the W team,” Mike Tyson‘s next opponent said while informing fans where the deodorant is available to buy.

Dunne’s other story featured her promoting the product in Walmart and was captioned, ‘my party trick’.

“Hey, watch this,” she says as she throws the deodorant in the air before completing a signature somersault and kicking the product in the air several times with her foot.

She casually catches the bottle and says, “Get W.”

The social media star officially joined Paul, MMA champion Sean O’Malley and hip-hop star Rubi Rose as co-owners of the brand, which is valued at over $150 million, earlier this year.

According to Dunne, the collaboration came about after she met Paul at billionaire Fanatics owner Michael Rubin’s famous white party.

“We immediately hit it off,” the LSU gymnast told WWD.

Paul took to Instagram to welcome Dunne into the W teamInstagram@livvydunne

Dunne told fans to “get W” in a social media that appeared to be editedInstagram@livvydunne

The influencer pair reportedly started talking about W, which is aimed at Gen Z and includes body wash, spray and antiperspirant deodorant, all priced at under $10.

“Seeing how passionate he was in person really made me want to work with him,” said Dunne.

“I know he grew up as an influencer and has always been in the spotlight, but he’s truly proven himself in other areas and shown that you can be successful beyond just being an influencer.”

Dunne has dazzled during her career as a gymnast at LSUGetty Images – Getty

It is the latest brand deal in Dunne’s growing portfolio.

Dunne’s business ventures have grown immensely since the NIL policy change which came into effect in 2021.

The landmark legislation around NIL finally allowed student-athletes to make money from their associated brands for the first time in history.

But once the new policies came into effect, student-athletes like Dunne could theoretically make millions of dollars through endorsements before turning pro – which is exactly what she did.

The Maryland native has secured endorsement deals with powerhouse brands such as Reebok, Topps, Tampax, Forever 21, American Eagle, Vuori and Beats by Dre — while still being in college.

In May 2023, she signed a multimillion-dollar deal with Passes, a content creator platform designed to help creators scale their likeness and brands.

That same year, Dunne revealed that she had received more than $500K for a single social media post online.

According to On3.com, Dunne now earns $4 million per year.

Her NIL valuation is now the second largest in the US, trailing only Colorado Buffaloes quarterback Shedeur Sanders — son of NFL legend Deion — who has a $5.6m valuation.

Dunne is second on the list while Sanders’ Buffs teammate Travis Hunter — a potential No. 1 overall pick in next spring’s NFL Draft — is third at $3.3m.

Texas Longhorns quarterback Arch Manning — a member of the iconic Manning family — is fourth with a $3.1m NIL valuation.

Cooper Flagg, widely tipped to be the No. 1 pick in the 2025 NBA Draft, is fifth with a $2.6 million NIL valuation.

However, Dunne has still has a way to catch Paul, who faces ‘Iron Mike’ in a boxing clash from the AT&T Stadium in Arlington, Texas, on November 15.

‘The Problem Child’ has a reported net worth of at least $80m thanks to his ventures in boxing, YouTube, endorsements, and other business activities.