Uganda Rugby Union (URU) kicked off its 2025 calendar season last Saturday with the men’s and women’s top-flight premierships. Long-term partner and sponsor Nile Special has reaffirmed its continued support for Ugandan rugby to keep the ball rolling through the year.
“Nile Breweries Uganda Limited through its flagship beer brand Nile Special, Uganda’s most celebrated beer and a proud partner of Ugandan Rugby, is delighted to announce its continued support for Uganda Rugyb in 2025. With a rich legacy of collaboration, Nile Special remains dedicated to nurturing the game and its passionate fan base, proving once again that it is truly ‘Made of Uganda’,” read a statement from Nile Breweries Uganda Limited.
The support will extend to URU and the key events on its calendar, including the National Men’s and Women’s 7s, Regional 7s, Uganda Cup (Men and Women), University League, and the Annual Rugby Dinner.
“To the players, carry on with the guts and grit to defy limits, overcome challenges, and inspire victories that make Uganda proud. Every try, every tackle, and every drop of sweat you give on the pitch embodies the unyielding spirit of champions. To the fans, raise your gold in celebration of the passion, energy, and solid support you bring to every game, You are the heartbeat of Ugandan Rugby, the driving force that fuels the players and electrifies every moment on match days,” said Eric Malinga, Brand Manager, Nile Special.
The Managing Director of Nile Breweries, Adu Rando, expressed his excitement for the year ahead, stating, “Together, let’s raise our game in 2025 — a year to yet again celebrate excellence, unity, and the unmatched bond that rugby and Nile Special create. Whether on the pitch or in the stands, this is our time to shine, our time to push forward, and our time to revel in the guts, grit, and gold that rugby and Nile Special truly unforgettable.”
Nile Special’s longstanding partnership with the Uganda Rugby Union has been marked by monumental achievements, from building grassroots talent to enhancing the competitiveness of national teams on the regional and international stage.
As Uganda’s rugby family comes together for another exciting season, Nile Special celebrates the players and the fans, the true “Gold” of the game. It is their strong passion and loyalty that drive the spirit of rugby in Uganda, and Nile Special is honoured to be part of this journey, cheering alongside every sponsor.
Nile Special invites all Ugandans to join in the excitement of the 2025 rugby season, raise their glasses, and celebrate the unparalleled bond between rugby and the nation’s most iconic beer. Here’s to another year of unforgettable moments, shared victories, and the continued growth of the sport we all love.
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