Powerful sporting personalities on the globe have lived to cherish every moment reflected upon their respective careers in given sports disciplines executed.
In quick returns, the brands associated with these iconic sports persons have reaped billions of dollars for choosing the right affiliates.
Brands associated with entail sports kits manufacturers, shoes and other associated apparel, telecoms, beverages and energy drinks, banking and insurance firms; among others.
According to Forbes, Portuguese footballer Cristiano Ronaldo has the current highest paid-sports endorsement deals in the entire world with over $60,000,000 off-field earnings.
Others in the same docket include Japanese Baseball player Shohei Ohtani, Tigers Woods (Golf), Stephen Curry (Basketball), Kylian Mbappe (Football), LeBron James (Basketball), Sha’Carri Richardson (Track and Field), Rory Mcllroy (Golf), Lionel Messi (Football), Carols Alcaraz (Tennis), Nigerian-Greek basketballerGiannis Antetokounmpo, Neymar (football), Jude Bellingham (Football), Karim Benzema (Football), Angel Reese (Basketball), Danil Medvedev (Tennis), Charles Leclerc (Formula 1), Alexander Zverev (Tennis), Lamar Jackson (American Football) and the like.
Back here in Uganda, the sphere aforementioned is still struggling but with vibrant signs for a vibrant set-off.
Uganda Cranes and Vipers’ playmaker Allan “Jolly” Okello is one brand that is on tip-top form, well positioned and managed, thanks to the NextPro Sports Management Agency, a full-service player management company based in Uganda, East Africa.
For starters, Okello, the current top scorer in the 2024-2025 Star Times Uganda Premier League penned his first major endorsement deal last October with BLACK.
BLACK is a fast-growing electronics brand under Cannur Marketing Limited CANNUR MARKETING LTD, known for its accessible, durable, trendy and quality products.
Given many obvious reasons, Okello was singled out for his ever-increasing influence, both on and off the pitch, the inspiration drive he has for the new generation of athletes and fans alike as well as his professional mentality in the execution of his day-to-day chores.
Whereas Okello’s contribution on the field of play has vibrantly sprout out with fancy skills on the ball, involvement of teammates and the odd factor of scoring goals before he wheels off for the trademark “Kinawoolvu” dance, seldom, off the field he has shone in equal volume.
While addressing the press, Okello approaches every question posed with maturity way beyond his age, eloquence, articulacy and due confidence in the trademark firm voice.
Okello is always dressed to kill, very smart and elegant, well clad in BLACK branded accessories as smart watches, head-phones, power banks, ear-phones, speakers, round caps, chargers, cables and at most times, the black jumper as well as other apparel.
To his enviable magnetic appeal, he had been able to lure as many customers to the BLACK brand as his deft numerous silky touches on the ball.
His bold message to many other footballers and sports personalities from the other families is one; brand positioning.
This partnership (with BLACK) has been incredible not just for me but also for the entire Uganda football industry. I encourage other players to position their brands for such opportunities.
Allan Okello, professional football player with Vipers Sports Club & Uganda Cranes
Sultan Atubo, founder NextPro Sports Management Agency underscores the relevance of companies associating with sports icons as bridge to inspiring many young sportsmen and women.
The collaboration highlights the value of investing in our sports athletes and will inspire many young players across the country to grow their personal brands.
Sultan Atubo, Founder NextPro Sports Management Agency
The same sentiments are chorused vehemently by Mourice Aliganyira, the head of marketing and brand at BLACK.
Aliganyira loudly calls upon diligence, resilience, passionate service and commitment from sportsmen and women vis-à-vis the willing partners to associate with them.
For sports in Uganda to grow and thrive, they need more than enthusiastic players and loyal fans—they need strategic partnerships and sustained investment. BLACK’s partnership with Allan Okello goes beyond a typical sponsorship. We share a common belief in the power of hard work, resilience, and passion.
Mourice Aliganyira – head of Marketing and Brand – BLACK
By and large, Sports endorsement deal highlight how brand endorsements in sports are evolving, with companies looking for new ways to connect with audiences.
From college athletes breaking into mainstream endorsement to seasoned stars securing brand extensions, these partnerships reflect a dynamic mix of experience and fresh talent.
Whether it’s sustainability, luxury, or community impact, each deals showcase the power of sports figures in driving brand growth and influence on a global scale.
In Uganda, Allan Okello is the gem and many more companies are on an aggressive bargain to silently lure him to their brands.
The post The power of sporting brands; a case study of footballer Allan Okello with BLACK appeared first on Kawowo Sports.
