With the Cheltenham Festival just around the corner, now is the perfect time to take advantage of some fantastic betting promotions.
Whether you’re a seasoned horse racing fan or a newcomer looking to get involved in the excitement, Tote has an excellent Cheltenham bonus that can help you make the most of your bets.
Tote is offering new customers the chance to bet £10 and receive £40 in bonuses, providing extra value to enhance your betting experience. This promotion isn’t exclusively for Cheltenham, but it can be used on races throughout the Festival, making it a great opportunity to bet on some of the biggest events in the UK horse racing calendar.
With Tote’s unique pool betting system, this bonus allows you to explore a different way of betting, where winnings are determined by the size of the pool rather than fixed odds. Whether you’re backing a strong favourite in the Gold Cup or trying your luck with an each-way bet, this offer provides plenty of extra funds to enjoy the thrill of Cheltenham.
I’ll explain how the Tote Cheltenham bonus works below, explaining who is eligible, and what terms and conditions apply. If you’re looking for a low-risk way to bet on Cheltenham races, this offer is an excellent choice!
What you need to know about this offer ahead of Cheltenham
The Tote Cheltenham bonus is a fantastic bet £10, get £40 in bonuses promotion for new customers. This means that by placing a £10 bet on a qualifying racing pool market, you will receive £40 in rewards, including Tote Credit, a Free Sports Bet, and Free Spins.
Although this isn’t an exclusive Cheltenham Festival promotion, the bonus can still be used on Cheltenham races over the weekend, making it a great way to get extra value when betting on one of the biggest horse racing events of the year. Below, I’ll break down who qualifies, how the offer works, and how long your rewards remain active.
Who can claim this offer?
This Tote welcome bonus is available to new customers who meet the following criteria:
- Must be 18+ years old
- Must reside in the United Kingdom or the Republic of Ireland
- Must register a new Tote account using the promo code B10G40
- Must place a first bet of at least £10 on a Tote racing pool market
This offer is limited to one per customer, household, IP address, email, and payment method.
How to claim the bonus
To activate the Tote Cheltenham bonus, follow these steps:
- Register a new account with Tote and enter the promo code B10G40.
- Deposit and place a bet of at least £10 on any Tote racing pool market (bets on fixed odds markets do not qualify).
- Once your bet settles, your £40 in bonuses will be credited to your account.
What do you get?
£40 in Bonuses, broken down as:
- £20 in Tote Credit – Can be used on racing or sports markets.
- £10 Free Sports Bet – Use this on any available sports betting market.
- 20 Free Spins – Available on Big Bass Bonanza slot game.
These rewards allow you to bet across different markets, giving you extra value whether you’re betting on the Cheltenham Festival, football, or casino games.
How long is the bonus active?
- The Tote Credit and Free Sports Bet expire 7 days after being credited.
- If not used within this timeframe, they will be removed from your account.
- The Free Spins must be used within the validity period stated in Tote’s terms.
With a 7-day window, this bonus provides a great opportunity to bet on Cheltenham Festival races over the weekend while also allowing you to explore Tote’s other sports betting and gaming options.
This Tote Cheltenham bonus is a great way to get extra value on your racing bets, especially if you’re planning to wager on Cheltenham Festival races. Whether you’re placing a bet on the Gold Cup, Champion Hurdle, or an accumulator across the festival, this offer ensures you have additional funds to maximise your betting experience.
Terms and conditions of this Cheltenham bonus
Before claiming the Tote Cheltenham bonus, it’s important to understand the terms and conditions to ensure you meet the requirements and get the most out of your rewards. Below, we outline the key rules associated with this offer.
Who is eligible?
- New Tote customers only
- Must be 18+ years old
- Must reside in the United Kingdom or the Republic of Ireland
- Must register using the promo code B10G40
- Must place a first bet of at least £10 on a Tote racing pool market
This offer is limited to one per customer, household, IP address, email, and payment method.
Qualifying bet requirements
To activate the £40 in bonuses, you must:
- Place a first bet of at least £10 on a Tote racing pool market (fixed odds bets do not qualify).
- For each-way bets, the stake must be £10 on both the win and place parts.
- Your bet must be settled before you receive the bonus funds.
- Cashed-out bets do not qualify – If you cash out your bet before settlement, you will not receive the bonus.
Breakdown of bonuses
£40 in Bonuses Includes:
- £20 Tote Credit – Can be used on racing or sports bets.
- £10 Free Sports Bet – Can be used on any sports betting market.
- 20 Free Spins – Available on the Big Bass Bonanza slot game.
The Tote Credit and Free Sports Bet expire 7 days after being credited, and the Free Spins must be used within the validity period stated in Tote’s terms.
Winnings & withdrawal rules
- Any winnings from the free bets and free spins will be credited as cash.
- The free bet stake is not included in any returns – only the profit from winning bets will be credited.
General terms & restrictions
- This offer cannot be combined with any other promotion.
- Only real-money bets qualify – Bets placed using free bets or bonus funds do not count toward this promotion.
- Tote reserves the right to withdraw or amend the promotion at any time.
- If any bonus abuse, fraud, or breach of the terms is detected, Tote may cancel the bonus and any associated winnings.
The Tote Cheltenham bonus gives new customers a £40 reward for betting just £10, making it a great way to get extra value on Cheltenham Festival races. By meeting the qualifying bet requirements, you can enjoy free bets, Tote Credit, and Free Spins to use across a variety of markets.
Ensure you read the full terms and conditions, and remember to use your bonuses within 7 days to take full advantage of this promotion.
More Cheltenham opportunities:
- Cheltenham 2025 free bets and betting offers
- Cheltenham ante-post tips
- Cheltenham 2025 Cheat sheet
- Champion Hurdle tips
- Stayer’s Hurdle tips
- Champion Chase tips
- Arkle Chase tips
- Supreme Novices’ Hurdle tips
About the author

Dean Etheridge
Dean Etheridge is an experienced freelance sports betting writer who specialises in football, cricket, and darts, with a keen focus on the Premier League and Champions League, as well as in-depth coverage of Premier League Darts and major tournaments. He can turn his hand to all aspects of the beautiful game and beyond, delivering expert analysis across a range of sports. He predominantly covers the Premier League and Champions League but can turn his hand to all aspects of the beautiful game. You can follow Dean on LinkedIn (@deanetheridge)
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